Selected Press

 

Excerpts

At once approaching Krautrock frenetics, the band would swerve into ‘60s California Spector-rock and then AM Gold pop before careening back into terrestrial psychedelia.”
— Lukas Truckenbrod, Pop Press International
Aided and abetted by friend and family, including some fine vocals from her cousin Lucy Blehar, musician Jennifer Baron (The Ladybug Transistor) has created an enchanting collection of tracks that mix the sweetness of sixties French Pop, the ambience of Stereolab and some warm and engaging electronics blending them all in to a thoroughly enjoyable whole… a beautiful and richly atmospheric collection of tunes that have hints of Eno, Bowie and Vangelis running through them… more listens reveal more layers until you realise there is plenty going on at which point it is hard to get the thing off the turntable something my wife knows only too well.
— Simon Lewis, Terrascope UK
Multi-instrumentalist Jennifer Baron records under the moniker The Garment District. Her full-length debut, If You Take Your Magic Slow, flits agilely between San Franciscan AM pop, fuzzy sci-fi soundscapes and New Age-leaning placidity. The LP’s lead single, ‘Secondhand Sunburn,’ a bucolic psych nugget featuring lead vocals from Lucy Blehar, just about condenses all of these directions into one song. The accompanying video, helmed by artist Thad Kellstadt, similarly takes us through varying eras, geographies, and dimensions in the span of a three-minute head-trip.
— Michael Wojtas, Under The Radar
There’s not a lot of music I can think of that sounds like The Garment District. Check that: there’s actually quite a bit of music that sounds like parts of what The Garment District does, but I can’t think of anyone who puts it all together, and steers it down such weird paths, like Jennifer Baron. Her patient concoctions have definite rock and pop leanings, but everything inside is skewed, tilted, and curved — all pointed in directions that it feels like no one else would see or shoot for.
— Marc Masters, The Out Door
Whatever wave you’re riding, The Garment District will tint it purple-green with ‘The Feral Surfers.’ Cut with menacing keys and washout stark guitar, backed by a beat that just remains, ‘The Feral Surfers’ hang-ten with the grimiest hang-loose hand gestures. Barnacle boards helping them defend against on-coming sharks or other surfers swimming in the water. Seaweed-woven clothes that have dried to parts of their tan, leather skins. Naturally knotted sun-bleached dreadlocks. Some using seashells in place of missing teeth. Occultist fans waving from the shore. ‘The Feral Surfers’ pull a mean hang-10 in total Garment District fashion.
— Tiny Mix Tapes
These songs have The Left Banke’s whispered grandeur, Joe Byrd and The Field Hippies’ experimental mini-symphonies and Broadcast’s eerie way of fusing quicksilver electronics to Eastern European folk music … but my money’s on The Tomorrow People television music being more important. Because Jennifer Baron, who is The Garment District and used to be in The Ladybug Transistor, must own some Delia Derbyshire records on the basis of this spectral, otherworldly songs … If you want something brand new that has vintage hallmarks, buy If ‘You Take Your Magic Slow.’
— Did Not Chart Blog